Conway Corp’s Marketing Team has been honored with a MIDI Award from the Mid-America Cable Telecommunications Association (MACTA) for its social media campaign, “The Landline is Back.” The campaign won in the Social Media – Operator with Less than 50,000 Subscribers category, recognizing Conway Corp’s creative and engaging approach to promoting its voice services online.
“The Landline is Back” used playful, nostalgic themes and targeted messaging to highlight the reliability and value of a home phone in a modern, digital world. The campaign featured coordinated social media content designed to spark conversation, build brand awareness and remind customers how a traditional landline still fits into everyday life.
“The MIDI award is well deserved and a reflection of the creativity behind ‘The Landline is Back,” Conway Corp Chief Marketing Officer Crystal Kemp said. “Our marketing team continues to find innovative ways to engage with our customers and strengthen our brand. I loved this campaign and was proud to see this recognition for the team.”
The MIDI Awards were created by MACTA to recognize outstanding advertising, marketing and promotional work in the telecommunications industry. Categories include community programming, advertising, social media and brand campaigns, with entries evaluated on creativity, effectiveness and production quality.
The Mid-America Cable Telecommunications Association, founded in 1958, is an industry association formed to help telecommunications providers promote technical excellence, superior customer service, exemplary marketing and student scholarship. The association includes cable telecommunications system operators in Arkansas, Iowa, Kansas, Missouri, Nebraska, Oklahoma and Texas.
