Conway Corp recently announced Crystal Kemp’s title has changed from chief marketing officer to chief customer officer, reflecting the continued expansion of her leadership responsibilities and the company’s commitment to delivering an exceptional customer experience.
As chief customer officer, Crystal will continue leading Conway Corp’s marketing, communications, video production, business solutions and community engagement efforts while providing strategic oversight for customer experience, customer service, business solutions, brand strategy and local programming. The updated title aligns with her role in shaping and enhancing the customer experience across every interaction with Conway Corp.
“Over the past several years, the scope of Crystal’s role has expanded beyond traditional marketing responsibilities to include leadership and oversight of customer experience, customer service, business solutions, communications, brand strategy, community engagement and local programming,” Conway Corp CEO Bret Carroll said. “The Chief Customer Officer title more accurately reflects the role’s responsibility for shaping and aligning the end-to-end customer experience across Conway Corp’s services and customer touchpoints.”
Crystal joined Conway Corp in 2000 as marketing and communications coordinator. She was promoted to marketing and public relations manager in 2010 and named chief marketing officer in 2018.
Throughout her tenure, she has led initiatives to strengthen customer communications, elevate Conway Corp’s brand, expand community partnerships and enhance the overall customer experience across the company’s electric, water, wastewater, video, internet, voice and security services.
Congratulations, Crystal!